Media Advisory - Photo Opportunity – Launch of the SPEAK YOUR MIND! Youth Video PSA Contest
Ottawa, June 21, 2011 /CNW/- Come join the Traffic Injury Research Foundation (TIRF), arrive alive DRIVE SOBER and Young Drivers of Canada as they launch SPEAK YOUR MIND!, a youth video PSA Contest on impaired driving geared to youth across Canada aged 15-25.
The video contest is a part of Change the Conversation, a national education program to reduce impaired driving launched in November 2010. The goal of the video contest is to engage Canada’s youth in the conversation on reducing impaired driving on Canada’s roads. Winning videos will be turned into radio and TV PSAs and distributed to radio stations and television stations across Canada.
We will also be celebrating the release of new Change the Conversation program materials (PSAs and flash cards) as well as a teaser of the upcoming release of the 2010 Road Safety Monitor: Youth Drinking and Driving in Canada.
What: SPEAK YOUR MIND! Youth Video PSA Contest Launch
Where: Bank of Montreal, 68th Floor, York Room, First Canadian Place, 100 King Street West, Toronto, ON
When: Wednesday June 22, 2011, 1:30 p.m. – 2:00 p.m.
Who: Robyn Robertson, President & CEO, Traffic Injury Research Foundation
Peter Christianson, President, Young Drivers of Canada
Bill Grodzinski, Chief Superintendent, Ontario Provincial Police
For further information on the program, visit www.changetheconversation.ca.
For more information, please contact:
Sara Oglestone
Manager, Marketing and Communications - Directrice, marketing et communications
613-238-5235 ext. 304 (office)
1-877-238-5235 (toll-free)
1-613-238-5292 (fax)
sarao@tirf.ca
http://www.tirf.ca/
