The Traffic Injury Research Foundation (TIRF), in partnership with Drop It And Drive™ (DIAD), and The Co-operators, is conducting a two-phase study to investigate the ways that distracted driving is being addressed in Canada, and what strategies can strengthen progress.
In Phase 1 of the study, an environmental scan was conducted to collect information from a broad cross-section of stakeholders representing all three levels of government, police departments, insurance companies, health care institutions, non-governmental, academic and community organizations. Five main areas were examined: provincial and territorial government strategies; enforcement strategies and outcomes; data collection and measurement; education and awareness campaigns; and, legislation. Statistics, recent initiatives and lessons learned about distracted driving strategies throughout the country were also compiled to inform the planning and coordination of future activities. The results of the scan were published in a report entitled Distracted Driving in Canada: Making Progress, Taking Action which identified the need for a national action plan to combat the problem.
The focus of the Phase 2 of the study included the formation of the Canadian Coalition on Distracted Driving (CCDD), a multi-sectoral group that includes members from various levels of government, enforcement, academia, health, industry and the not-for-profit sector. Their expertise is varied, including road safety education and research, injury prevention and health care, policy, enforcement, as well as the insurance, automotive and trucking industries. The first meeting of the Coalition took place in Ottawa in June 2016 where a National Action Plan for Canada was created. In developing the plan, the CCDD explored the diverse topics that play a role in distracted driving, including: driver behaviour, penalties, enforcement, education campaigns, devices and in-vehicle technologies, emergency medical care, auto insurance, the transportation industry and automated vehicles. The second meeting was in April 2017 in Ottawa and included invited stakeholders to contribute their industry and sector expertise and experiences to working through the 15 Action Plan items. Insurance and industry working groups were established at the meeting. Outcomes from the meeting and the working groups will be released later in 2017.
Project Status: Ongoing
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