The mission of the Traffic Injury Research Foundation (TIRF) is to reduce traffic-related deaths and injuries. As a national, independent, charitable road safety research institute, TIRF designs, promotes, and implements effective programs and policies, based on sound research. TIRF routinely works with diverse stakeholders including governments, non-profits, road safety professionals and media, to share knowledge and research about important road safety issues.

TIRF is a registered Canadian charity and depends on grants, contracts, and donations to provide services to the public. Since its inception in 1964, TIRF has become internationally recognized for its accomplishments in identifying the causes of road crashes and developing programs and policies to address them effectively.

TIRF staff are available for media interviews and can be reached at 1-877-238-5235 or by emailing or

To receive information about TIRF activities, research and free resources, please register for TIRF updates.

To view all TIRF press releases, please visit our News page.

Karen Bowman
Director, Drop It And Drive Program
Director, Marketing & Communications
Traffic Injury Research Foundation
Email: or 1-877-238-5235