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About Us

About Us

Our Vision & Mission

The vision of the Traffic Injury Research Foundation (TIRF) is to ensure people using roads make it home safely every day by eliminating road deaths, serious injuries and their social costs. TIRF’s mission is to be the knowledge source for safe road users and a world leader in research, program and policy development, evaluation, and knowledge transfer.

Learn more about road safety & ways to stay safe.

Access TIRF’s education programs with free fact sheets, infographics, blogs, vodcasts, posters & PSAs.

TIRF is an independent road safety research institute and registered Canadian charity.

TIRF is a world leader in research, program and policy development, evaluation, and knowledge transfer — preventing loss of life and injuries on the roads, reducing social costs and safeguarding productivity. Our focus is on people and their behaviours on the road that create risk.

The TIRF team includes leading research scientists, support staff, and administrative personnel. TIRF also has strategic partnerships with international research agencies that greatly expand its scientific and technical expertise. TIRF is governed by a Board of Directors representing the public and private sectors.

A unique blend of research and technical expertise.

With decades of work in traffic safety, the TIRF team is a collection of internationally recognized experts in research, program and policy development, evaluation, as well as knowledge transfer.



TIRF provides evidence-based knowledge that leads to smarter policies in preventing injuries and loss of life on roads and highways worldwide.



TIRF is your partner in increasing your knowledge capital for safer, more efficient, and trustworthy road safety logistics, technology, and products.



TIRF is the centre for road safety knowledge to help you and your family be aware of what you need to do to have peace of mind on the road.



TIRF is an independent, objective, and credible source that provides the science required for effective traffic safety advocacy.

Our Road Safety Agenda & Areas of Expertise

The overwhelming majority of deaths and injuries on our roads are preventable. TIRF’s projects take action on four fronts: research on road crashes; program and policy development; evaluation; and, knowledge transfer and exchange. Our Research Agenda prioritizes important topics requiring research and action, and TIRF works with transportation, health, and criminal justice practitioners to help them use research and accelerate real world change.

TIRF’s global projects underscore the value of tailoring research, policies, and programs to the local context and environment of road users. An extensive understanding of cultural and legal factors shaping decision-making and strategies to reduce road crashes is essential. In 2013, Traffic Injury Research Foundation (TIRF) USA, Inc. was founded as a separate, independent 501(c)3 private charity to better meet the needs of the local funders, stakeholders, and partners.