Drop It And Drive® (DIAD) is a Traffic Injury Research Foundation (TIRF) education program focused on preventing distraction-related road user fatalities and injuries.
TIRF is internationally recognized for its cutting-edge research, and delivery of objective, evidence-based knowledge to support the development, implementation, and evaluation of road safety programs, effective advocacy, and consultation.
DIAD distracted driving seminars for workplaces and schools are thought-provoking and interactive, using science and real stories to engage communities in practicing safer road behaviours.
Managing Distractions Corporate Seminars & Webinars
Distraction-related road user fatalities and injuries are fast overtaking all other forms of road-related deaths and injuries both on-the-job AND off-the-job.
DIAD delivers corporate seminars that are customized to the environment, features and context of your specific workplace.
Seminars are structured to be thought-provoking and interactive to maximize learning across administrators, managers and staff. DIAD works with employers to make the workplace safer and protect the health of their workforce.
Science and real-life stories are shared to motivate safer behaviours in the workplace and at home, and participants are provided with practical strategies and tools to minimize distractions behind the wheel.