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Corporate Clients & Industries

In-Person or virtual, thought-provoking, interactive workplace safety programs & youth presentations

Drop It And Drive® (DIAD) is a Traffic Injury Research Foundation (TIRF) education program focused on preventing distraction-related road user fatalities and injuries and increasing awareness of the risks of distraction in the workplace.

Distraction-related road user fatalities and injuries are fast overtaking all other forms of road-related deaths and injuries both on-the-job AND off-the-job.

Sponsor a youth presentation in your community

Corporate clients are offered the opportunity to sponsor a youth presentation in their community with programs available for all grades. Corporate clients are promoted as the presentation sponsor at no additional cost and are provided with a digital marketing image to promote their support of the youth event.

Clients are also recognized for their sponsorship during the school presentation and presented with a certificate of recognition. This helps create a community-based approach to road safety protecting the workforce, their younger family members and neighbours.

Applicable Industries

Workplace & road safety conferences


Oil & gas



Heavy equipment

Transportation – goods & people


Provincial and federal government



Coach & public transit


Public health & health professionals

Driving schools


Road/outside sales

Real estate

Corporate Clients Include

What Our Clients Are Saying

“I think this presentation should be mandatory in the safety orientation of all workers in all companies.” 2016 Western Conference on Safety

“Great seminar, great refresher of the issues and what distracted driving can mean. It’s not just texting or hand-held devices but a whole lot more.” DIAD seminar participant, Ontario Northland, North Bay, ON April 9-12, 2018

“Completely different thought process when I got in my truck afterwards. I will be highly recommending this to other branches & organizations. The facts, cases and science all put together truly make an impact.” DIAD seminar participant, Tolko Industries Ltd. trucking contractor group, Prince Albert, SK August 4, 2017