Solutions
Solutions

Road Safety Campaigns & Education

Car-Street

Education is an essential component in a comprehensive road safety strategy and can be delivered in many ways, including through campaigns. Research demonstrates that well-designed and -delivered campaigns have a positive impact on road safety. TIRF research on education and campaigns is available here.

Road Safety Campaigns & Education Resources

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Related TIRF Resources

“I just wanted to send a quick note to thank TIRF for its invaluable support to the Safer Roads Ottawa program at the City of Ottawa. TIRF has been instrumental in providing initial support for the creation of the Fatal Collision Review Committee (FCRC) and support for presentations to City committees relating to evidence based research on automated enforcement initiatives. Their education initiatives including the community toolkit project and the in person sessions from Drop It And Drive® to well over 25,000 Ottawa High School students have had a profound effect raising awareness in our community about traffic fatalities and injuries in our community. On a national level, TIRF has also been a leader when it comes to the creation of the Canadian Coalition on Distracted Driving (CCDD) and their leadership has had an immense impact on municipalities and how we go about creating safer cities.”

Rob Wilkinson – Manager, Safer Roads Ottawa Program