Education is an essential component in a comprehensive road safety strategy and can be delivered in many ways, including through campaigns. Research demonstrates that well-designed and -delivered campaigns have a positive impact on road safety. TIRF research on education and campaigns is available here.
“We applaud TIRF’s contributions to advancing road safety in Canada. TIRF’s exceptional research, data and insights into road safety topics have been invaluable in supporting our mandate of educating Canadians on road safety through proper tire maintenance and operation, and about the safety advantages of winter tires. Our collaborative relationship with TIRF spans nearly two decades, and we look forward to continuing our working together in the years to come.”
Carol Hochu – President and CEO, Tire and Rubber Association of Canada