Education is an essential component in a comprehensive road safety strategy and can be delivered in many ways, including through campaigns. Research demonstrates that well-designed and -delivered campaigns have a positive impact on road safety. TIRF research on education and campaigns is available here.
By: Karen Bowman & Robyn Robertson
“Tackling safety issues requires solving complex problems and TIRF’s ability to provide forums to connect government, business, industry, traffic safety agencies, and non-profit organizations helps to identify bold and multi faceted solutions to some of our most persistent road safety issues. The ability to bring together stakeholders in road safety provides an opportunity for collaboration and connection that would otherwise not exist.”
Sara Volo – Team Leader, Special Projects, Ontario Ministry of Transportation
