The Traffic Injury Research Foundation (TIRF), with its Drop It And Drive® (DIAD) education program, in partnership with The Co-operators, is conducting a multi-stage project to reduce distracted driving in Canada.
Now in its fifth year, the Canadian Coalition on Distracted Driving (CCDD), led by TIRF and DIAD and in collaboration with The Co-operators, has released a new report, Distracted Driving & Workplace Safety Policies: A Business Case for Employers. This report underscores the importance of distracted driving policies in the workplace to protect employees. Preventing distraction-related crashes on the road and in the workplace remains a priority for Canadian employers. The challenges of the past few months necessitated major adjustments to a new normal as businesses focused its attention on the COVID-19 pandemic and establishing new health and safety measures. With provinces now easing restrictions and traffic volumes rapidly returning to normal, the safety of essential workers and others who rely on our roads remains paramount (see below to download).
In Phase 1, an environmental scan involving a broad cross-section of stakeholders was undertaken to gain an understanding of activities to reduce distracted driving that were underway in Canada. The results of the scan were published in a report entitled Distracted Driving in Canada: Making Progress, Taking Action which identified the need for a national action plan to combat the problem.
In Phase 2, the CCDD was formed to bring together experienced professionals representing diverse sectors to identify opportunities to address the problem. Since 2016, the CCDD launched the E-hub which contains the latest research, educational programs and tools, current data and legislation in Canada, visual aids, other web-based resources and examples of practice. The CCDD has undertaken four annual meetings in Ottawa, Toronto and Regina with the 5th annual meeting in 2020 scheduled virtually to adhere to public health recommendations.
Other elements of the Action Plan are also underway. Work groups involving insurance, enforcement, the trucking industry and health professionals have been established to increase awareness in these sectors and build partnerships to reduce distracted driving.
Visit the CCDD E-hub to access all available resources, tools and research: https://diad.tirf.ca/ehub/
Project Status: Ongoing
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