The Traffic Injury Research Foundation (TIRF), with its Drop It And Drive® (DIAD) education program, in partnership with The Co-operators, is conducting a multi-stage project to reduce distracted driving in Canada.
The Canadian Coalition on Distracted Driving (CCDD), led by TIRF and DIAD and in collaboration with The Co-operators, held the fourth annual meeting in Regina, SK, April 24 & 25, 2019, hosted by Saskatchewan Government Insurance. More than 15 member organizations and 26 stakeholder organizations were represented including government, law enforcement, health, academia, community organizations, as well as representatives from the insurance, automotive, trucking and forestry industries. The Distracted Driving Policies & the Transportation Industry fact sheet and the Distracted Driving Technology Framework: Overview were released during this meeting (see below to download).
In Phase 1, an environmental scan involving a broad cross-section of stakeholders was undertaken to gain an understanding of activities to reduce distracted driving that were underway in Canada. The results of the scan were published in a report entitled Distracted Driving in Canada: Making Progress, Taking Action which identified the need for a national action plan to combat the problem.
In Phase 2, the CCDD was formed to bring together experienced professionals representing diverse sectors to identify opportunities to address the problem. The first meeting took place in Ottawa in June 2016, releasing a National Action Plan for Canada on distracted driving that contained a series of tools to support the efforts of many organizations. In 2016, a call to action for health practitioners was published in the Journal of Orthopaedic Physical Sports Therapy.The second meeting was in April 2017 in Ottawa and, in addition to CCDD members, a much larger number of stakeholder organizations were invited to participate and provide input into activities related to the Action Plan. The CCDD developed three new fact sheets on distracted driving as part of its National Action Plan; these bilingual fact sheets were released December 2017: Let’s Talk About Crashes, Distracted Driving & Behaviour Change, and Distracted Driving Facts (available below). The CCDD launched a new web-based information hub in January 2018, one of the components of the Action Plan, at www.diad.tirf.ca/ehub. It is designed as a resource with tools to help governments and interested stakeholders develop effective strategies to reduce distracted driving. The hub contains the latest research, stats and data on distracted driving, laws and penalties in Canada, and a variety of educational tools and resources. The third annual meeting took place May 2018 in Toronto and focused on technologies and their role in reducing distracted driving; the Distracted Driving Technology Framework was developed during this meeting.
Other elements of the Action Plan are also underway. Work groups involving insurance, enforcement, the trucking industry and health professionals have been established to increase awareness in these sectors and build partnerships to reduce distracted driving.
Project Status: Ongoing
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