The Road Safety Monitor – Drinking and Driving

The Road Safety Monitor is a unique, annual public opinion survey that takes the pulse of the nation on key traffic safety issues and tracks changes in opinions, attitudes and behaviours of Canadians by means of a telephone and on-line survey of a random, representative sample of Canadian drivers. In seven out of 11 years since 2006, when compared to other societal issues such as crime, the economy, and global warming, drinking and driving has been mentioned as the societal issue of greatest concern by Canadian drivers.

Recent trends in the number of alcohol-related road deaths and the percentage of total road deaths, that are attributed to drinking drivers in Canada (except BC), indicate that progress in reducing drinking and driving has been achieved, at least until 2013, which is the most recent year for which fatality data are available. However, since 2013, self-reported data on drinking and driving from the 2016 RSM suggest that the proportion of drivers engaging in drinking and driving behaviour is not decreasing. Therefore, continued monitoring is necessary to determine the direction of the trend. In the interim, it appears prudent to consider alcohol-impaired driving a priority road safety issue that requires continued attention. Each of the RSMs on drinking and driving explore slightly different features of the problem.

The Traffic Injury Research Foundation, with the ongoing support of sponsors, will continue to monitor trends and perceptions about drinking and driving in Canada in order to effectively inform drunk driving counter attack and education campaigns.

Publications


Sponsors:

Please see individual RSMs for sponsors

Project Status: Ongoing

If you would like more information about this or any other project, contact:

Marketing & Communications
613-238-5235 (office)
1-877-238-5235 (toll-free)
1-613-238-5292 (fax)
tirf@tirf.ca